man tablet analytics

BNI is a referral network. One of the things that makes us successful as an organisation is that we encourage members to track the referrals and Closed Business given and received.


From 1 January to 31 December 2017, the following stats were logged between members:

BNI North Peninsula:
Referrals: 11,389
Visitors: 1,266
121’s: 10,986
Closed Business: R71,733,637.00
Chapter Education Units: 9230
Average value of a referral is R6,298.00

BNI South Peninsula:
Referrals: 4,150
Visitors: 808
121’s: 4,939
Closed Business: R29,737,996.00
Chapter Education Units: 6833
Average value of a referral is R7,165.00

BNI Winelands:
Referrals: 1,915
Visitors: 346
121’s: 2,771
Closed Business: R24,171,526.00
Chapter Education Units: 1733
Average value of a referral is R12,622.00

Total for the Western Cape:
Referrals: 17,462
Visitors: 2,420
121’s: 18,695
Closed Business: R125,643,159.00
Chapter Education Units: 17,796




Referrals:  Qualified referrals give between members. The person referred has a need for the product/service and is expecting the call.

Visitors:  Individuals who are not members and have visited a chapter.   Visitors are allowed to visit BNI twice.  A visitor is only logged once.

121’s:  Business meetings held between two members, to get to know each other’s businesses with the intention of finding referrals for one another.

Closed Business:  The amount of closed business that has been logged by members in BNI.  Members do not necessarily have to disclose the name of the client or how much they have received or any other confidential information.  Closed business is logged at the chapter meeting or online using the BNI Connect Mobile App.

Chapter Education Units:  Points are allocated for various events, development sessions and educational resources such as podcasts, BNI books and articles.  Members that attend or make use of the resources can log points called CEU’s or Chapter Education Units.